Regardless of the technological revolution changing the world quickly, the good old business card is still the center point for every business. Typically, the business card establishes a connection between the business and the client. Not all business cards are competent in design and creativity, but you need to design these pocket-sized cards right.
How to begin:
Before thinking about the business card design, you need to focus on two of the most important components to include. Whether you are designing the card for your startup, as a freelancer, or for a big business enterprise, you must keep the following in mind.
- You need to consider whether to include the same color schemes as in the logo of your business.
- No matter what you plan to include in the card, do not miss the logo.
- The logo and the colors you choose are vital as they have a significant impact on the card’s identity.
- You must know what to convey to the clients and decide.
- A business may prefer showing itself as a brand and depicting that in the card, but an individual may prefer showcasing the job title.
- Instead of words or text, the design itself needs to make the card intriguing and interesting.
Designing the card:
Once you know what information to put on the card, you are all set to focus on designing. The points below highlight how exactly you need to design the business card.
Make the information easy to read
The information on business cards must never shrink but appear clear and transparent. Often, people use a small font size when depicting the details on the card but make sure that it is not too small to make it difficult to read. At the same time, the text and design on the card must not appear messy.
- Choosing the style
When designing the business card, you need to pick the best style and align it with your business and brand. Suppose you run a garment business, so the business card design for your company must not look like one that sells organic food products, especially in terms of colors. Every business card should have a fresh approach to appeal to the clients.
- The shape of the card
Unfortunately, the business card design does not have much scope for experimenting with shapes. However, businesses have some room to explore different shapes due to the emergence of the die-cutting technique. So, you can go for cards resembling the shapes of beverage cans or have the photo printed on a customized space within the card.
- Adding graphics
Even though minimalism is the buzzword for designing business cards, there is a lot of interest surrounding including graphics. The graphics reveal the brand identity and reflect the brand’s personality through measurable uses of colors. Based on whether you want to make the card approachable or thought-provoking, the inclusion of graphics seems logical.
Finally, you can add special touches with some great artwork elements or go for the 3D effect to generate a good response for conducting business in the future.