An error that is occurred when the article or blog has too many identical keywords spread throughout the content on the website. This will lead to a low Google ranking. The digital presence now gives the people privilege to search for a product or a service instantly when it crosses their minds. Now, we rarely see printed catalogues of a product or Yellow pages to find a business or service.
With this ease, there are high chances of content being lost in the ocean of information. Search engines are fast and work very precisely for the users. When it comes to narrowing down the information, the situation becomes complicated due to keyword Cannibalization. Keywords stuffing is good but overstuffing is bad. Learning the difference is important and one can grab the difference by doing Digital Marketing Courses In Pune.
Keywords are considered supreme when we are talking about ranking improvement in search engines. SEO is in huge demand, but working on it sometimes gets tricky. Some of the concrete recommendations for actionable SEO are:
- Create the content on time.
- Create relevant content.
- Always do your market research.
Keywords Cannibalization makes SEO weak. This is an obnoxious problem that will sink your site and will call your web pages and posts to rank lower.
Detection of Keyword Cannibalization
Some of the ways to detect keyword cannibalization:
Content Audit: Content Audit is required when the site is huge. It is the in-depth analysis of all the factors that impact the website’s visibility in the search engine.
Position Tracking tool: With the help of the Position tracking tool, one can either track it through pages or keywords. By this one may discover the possible problems to identify the solution. Keyword-by-keyword cannibalization is the preferable option.
Position Monitoring tool: With this tool, one can study the URL fluctuations that give an idea about the cannibalization problem. With this one can observe the phrase’s history by tapping the arrow beside the search phrase.
GSC: GSC stands for Google Search Console. This is the proven marvelous tool for cannibalization problems. One can take the appearance report and will notice the list of queries that have been impressed by the website by default. Also, one can find the list of URLs and related stats for the queries.
Search Operator: With the help of a search operator on Google, one can obtain a list of sites that are optimized and considered appropriate for individual terms. The operator will examine the goal of these pages and will implement the corrections that aim at a particular purpose only.
Some of the lengthy processes that people use to detect the error:
- Making reports of organic keywords.
- Making the CSV report in excel.
- Using the website URL in site explorer.
- Shifting the keywords in comma-separated values.
- Analyzing the list and canceling the cannibalized keywords.
One can either make use of various tools to identify the keyword cannibalization or can use the lengthy process. The results will not vary in any of the processes. The duration will change not the results. To get your hands on various tools to identify keyword cannibalization, it is recommended to join Digital Marketing classes in Pune.
Ways to prevent keyword Cannibalization
Keywords Identification: Understand where the cannibalization occurs. Generally, it occurs when the sites are competing with one another for traffic and ranking. The SERP gets hurt when two or more website pages target the same keyword phrase and aren’t set up properly. When data is searched on Google search engine, only one version of a given page reflects in the results. In case multiple URLs are targeting the same search term, ranking gets competitive. In such a case make sure to perform internal linking structure properly with keywords.
Improve the usability: To make your website navigation smooth use breadcrumb navigation. This navigation helps the visitors to understand where they are currently on the site too in the simplest way. with the help of HTML, one can insert the breadcrumbs into the existing site pages. They can also implement special plugins. This way is used in any web page, article, website, or blog. Breadcrumbs are used because they are context-sensitive. By this, users will only get links for areas of the site that are important to their current page. Breadcrumbs also help search engines to understand the site’s structure because they act as a built-in table of contents for each page.
Canonical Tagging: One can make use of Canonical tags instead of several URLs to point to one URL. By minimizing the URL and directing the traffic to one URL, will save the link power and improve the ranking significantly. Canonical tagging will help a website gain priority on Google and will list it higher in search results. One can make use of tag rel=” canonical” for making google aware of the original version of the contents. By this one can keep their website safe from penalizing. Canonical tagging is not a complete package solution for better ranking and cannibalization but is for sure a big step forward.
Removing irrelevant Pages: It is very common to have duplicate content on a website and it is important to remove the extra pages from your website. One should keep a watch on plagiarism as it will affect the site’s ranking. There are certain pages of a website that should be recognized. To understand which page is to be recognized, start looking at the existing traffic that the page has. By analyzing one will realize the page that receives the impressions and clicks. After finalizing the relevant pages, code them properly to maximize the ranking and minimize cannibalization. To learn how to choose and analyze the relevant pages, one should get trained from Digital Marketing Training In Pune.
Keyword Stuffing: Keywords should be used on the On-page where necessary. One has to make sure that Keywords on-page should not be used to target different keywords. Count how many times a keyword is repeated on pages. the best practice is to include the important keyword in the page title and the meta tags. Over-optimization is not required here, keyword mapping is important. With this, a website can resolve the keywords cannibalization issue.
Negative effects keywords cannibalization has on SEO:
- Impact on Conversion Rate.
- Improper Quality.
- Crawl Budget.
- Link Dilution.
- Deterioration of Page Authority.
The search algorithms now are updated and very precise when it comes to assigning the search ranks. Having good content is a very important factor for ranking, but one has to ensure not doing keyword cannibalization. This will improve the visibility of the content. The only thing to keep in mind to divert any error is to maintain the keyword stuffing. Overstuffing of the keyword will not rank the website but will affect the ranking. Also, do not make use of contradictory keywords in the articles.
How to remove keyword cannibalization issues is important and one can get their knowledge upscaled in it by doing an Online Digital Marketing Course. Keyword Cannibalization is very important now and will be the most important issue in the near future. Keyword cannibalization will impact the website page ranking in the search engine.